DKNY SCENTFINDER
MY ROLE
Visual Design Lead, Illustration, UX
AGENCY
Sanborn Agency
TEAM
Creative Director: Edith Levin
Producer: Livia Nelson
The challenge: to create an interactive experience that helped customers discover the DKNY fragrance line. We came up with the Scent Finder quiz, a responsive microsite featuring a series of questions which, once answered, delivered the user to a results page with a recommended fragrance and a custom, shareable gif. Because New York City is the backbone of the DKNY brand, I selected iconic NYC photography and created bold, minimalist graphics that reflect the architecture of the city. Black, white, and yellow — the colors of NYC taxis — made for an appropriate color scheme. The design is based on a simple responsive grid system and looks great whether you're viewing the quiz on desktop, tablet, or mobile.
![_DKNY_Screen1](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/DKNY_Screen1.jpg)
![_DKNY_Screen1](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/DKNY_Screen1.jpg)
![DKNY_Flowchart](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/DKNY_Flowchart.png)
![DKNY_Flowchart](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/DKNY_Flowchart.png)
![scentfindergifffy](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/scentfindergifffy.gif)
![scentfindergifffy](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/scentfindergifffy.gif)
![scentfinder_palettetype](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/scentfinder_palettetype-1.jpg)
![scentfinder_palettetype](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/scentfinder_palettetype-1.jpg)
![ScentFinder_iphone2](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/ScentFinder_iphone2-1.jpg)
![ScentFinder_iphone2](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/ScentFinder_iphone2-1.jpg)
![ipad_horizontal](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/ipad_horizontal-1.gif)
![ipad_horizontal](http://www.rebeccaseltzer.com/wp-content/uploads/2016/08/ipad_horizontal-1.gif)