Ahava is an Israeli skincare company established 30 years ago. They sought to reach a broader global audience, compete with other area-specific brands (think K-Beauty) and sharply increase online sales. Working closely with their branding agency, our goal was to highlight rather than obscure their Israeli origins. I established a design system rooted in bold typography, beautiful photography, and a responsive structure. Each module is designed to exist within this system as well as handle future updates made by the Ahava team. The new site is an intuitive experience that helps drive commerce.
See it here.