Milk Makeup is a strong and irreverent brand. They know who they are and what they stand for. Their products are alluring, coveted, vegan, and cruelty-free. Our challenge was to bring their brand personality forward while also making usability the focus of our eCommerce strategy. I worked very closely with the Milk team to integrate their original content into all aspects of the site, from the product detail page to homepage, even in the checkout flow. The resulting site is one that unites brand storytelling and product presentation in an inspiring and effective way.
See it here.